Pakistan Film Producers Association Holds Oath-Taking Ceremony in Lahore, Calls for Quality Films Meeting Modern Standards
Shaan Shahid and Bushra Ansari joined the event, where performances by Arif Lohar and Sahir Ali Bagga lit up the evening and speakers said Pakistani cinema is moving towards progress.

The Pakistan Film Producers Association holds its oath-taking ceremony in Lahore, with Shaan Shahid and Bushra Ansari attending and speakers calling for quality films that meet modern standards.
The Pakistan Film Producers Association held its oath-taking ceremony at a hotel in Lahore, where prominent figures from the entertainment industry gathered to discuss the future of Pakistani cinema. Performances by renowned singers Arif Lohar and Sahir Ali Bagga electrified the ceremony. Actors Shaan Shahid and Bushra Ansari, along with other showbiz personalities, attended the event.
Message From the Speakers
Association Chairman Mian Amjad Farzand and Shaan Shahid said the film industry was moving towards progress. Speakers stressed that collective support and films that meet modern standards are essential for the industry’s revival.
Cooperation and Quality
Addressing the ceremony, speakers highlighted the need for greater cooperation across the Pakistani film industry. They emphasised that filmmakers should focus on producing quality films that meet contemporary standards and appeal to modern audiences. The event also renewed attention on the steps needed to strengthen Lollywood, including better planning, improved production quality and stronger storytelling.
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