Samsung Electronics has officially launched its slimmest flagship smartphone to date, the S25 Edge, marking a strategic move to solidify its position in the premium market. The announcement, made public on Tuesday, highlights the company’s commitment to innovation as it introduces a sleeker design and enhanced artificial intelligence (AI) features to stay ahead of its competitor, Apple.
The S25 Edge, which will go on sale in South Korea on May 23 and in the United States on May 30, is Samsung’s answer to the growing consumer demand, particularly among 20- to 30-year-olds, for more portable yet high-performing smartphones. Priced at $1,099, the S25 Edge features a 6.7-inch screen and a 5.8-millimetre-thick body, offering a larger display while maintaining a lightweight design. This model is only slightly heavier than the base S25, yet it introduces significant improvements in portability without sacrificing performance.
Samsung’s decision to release the S25 Edge ahead of Apple’s expected launch of a thinner iPhone later this year is seen as a calculated move to capture the growing demand for slimmer devices. Analysts speculate that Samsung’s early release could make an impact on Apple’s sales and attract consumers looking for the latest cutting-edge smartphone design.
Key Features of the S25 Edge:
- AI Functions: The new model includes multimodal AI, allowing users to interact in real-time through voice and vision, using the camera to ask questions and receive answers.
- Slim Design: Structural adjustments were made, including modifications to the printed circuit board (PCB) and thermal systems, to achieve its slim profile without compromising on performance.
- Heat Management: Despite concerns about heat issues with thinner devices, Samsung’s executive VP Moon Sung-hoon assured that the company had engineered a thinner vapor chamber to manage heat efficiently, ensuring the phone runs without overheating.
Samsung’s latest move follows its position as the world’s leading smartphone vendor in the first quarter of 2025, surpassing Apple with a 20% global market share, compared to Apple’s 19%. The launch of the S25 Edge is poised to keep Samsung ahead of Apple in the competitive premium smartphone segment.
