One of the leading global smartphone brands, RealMe, has announced that it has set up a local assembly plant in Lahore.
Sherry Dong, RealMe’s Director Marketing Southeast Asia, South Asia & Latin America revealed that the decision was made in view of the growing demand for RealMe smartphones in Pakistan, as well as the love and trust Pakistanis have shown in RealMe products.
Responding to a question of whether or not the local production will make smartphones more accessible to Pakistanis, Sherry said that one of the gains would definitely be the affordability of RealMe phones and products for the Pakistani consumers, besides job creation and a larger socio-economic impact.
Sherry further informed that the local assembly setup will produce smartphones, as well as other RealMe AIoT products to accelerate digital and technology uptake in the country.
“In the test run of our local assembly line in Lahore, the new RealMe C21 that has already seen a considerable price drop of around PKR 5,000, a feat that passes on the real benefit to the end-user,” she revealed.