Mr. Aemad Mehdi, director of operations at Foodpanda says, “We deliver roughly 150,000 orders a day, this comes to about 4.5-5 million orders a month. an average order for home chefs is Rs300-350 whereas for other restaurants its about Rs550,”
Furthermore adding, With about 90 percent of the market, we are working with close to 20,000 vendors of which about 4,000 are home chefs.
Back-of-the-envelope calculations suggest that the daily spend on food orders from the platform is in the ballpark of Rs76.5 million a day, making it a monthly spend of Rs2.3 billion.
“The food delivery business is about 15-20pc of the total business,” says Athar Chawla, convenor of the All Pakistan Restaurant Association (Apra). Working backward, a guesstimate of the size of the restaurant sector is about Rs134bn annually.
The Sindh Revenue Board’s target for the current fiscal year is Rs135bn. To put it in context, those who enjoy the luxury of restaurants roughly spend the same amount generated through all provincial tax activities.
Yet Mr Mehdi contends that the sector has barely scratched the surface. “Even if we include the dhabbas on GT Road, there are no more than 75,000 restaurants in Pakistan. Now compare this to, say, Bangkok that has 70,000 restaurants on the Foodpanda platform alone.”
The food delivery service has been growing rapidly in the high triple digits.
