Jazzcash overtakes Easypaisa in mobile money market

Jazzcash has overtaken the Easypaisa in mobile money users tally. Currently jazz cash is leading in the mobile money market.

According to survey report shared by Kantar Public and Karandaaz Pakistan’s Financial Inclusion Insights 2020, 64 percent users use Jazzcsash while 54 percent users using Easypaisa.

Moreover, JazzCash’s share of mobile money users has increased by ten percentage points. Easypaisa’s share of mobile money users, on the other hand, has decreased over time, dropping by 21 percentage points from 2017 to 2020.

It’s also worth noting that while nearly 40% of mobile money users only used JazzCash, nearly a third used multiple services.

The report states that with 63.9 million unique registered financial accounts in the country, the Government of Pakistan (GoP) was able to meet its 2020 goal of 50% financial inclusion by 2018.

In addition, mobile money account ownership (registered users) has more than doubled in Pakistan, rising from 4% of adults in 2017 to 9% in 2020.