Haris Rauf, Virat Kohli's video among TikTok's most popular in 2023

In its annual year-end report, TikTok revisits the most popular videos of 2023 among its users in Pakistan.

The report delves into the preferred video content of the year, highlighting the local and international videos that captivated users and dominated their For You feeds.

The platform notes that trending content, particularly in entertainment, lifestyle, education, and sports categories, took center stage in 2023. Notably, a video capturing the meeting between Pakistan's cricket star Haris Rauf and Indian batsman Virat Kohli during the World Cup emerged as one of the most popular videos on the app, fueled by the cricket craze in the country.

@pcb

Virat Kohli and Haris Rauf interact during the training session #PAKvIND | #AsiaCup2023

♬ original sound - Pakistan Cricket Board

Shared by the Pakistan Cricket Board (PCB), the video made it to users’ favourite this year.

According to the report, users were captivated by the humorous skits created by actor Momin Saqib, delectable recipes shared by Chef Samiullah, and beauty tips demonstrated by actor Syeda Tuba Anwar for her shows. These content creators and their engaging content consistently found a place in everyone's favorite lists throughout the year.