Fashion guru Coco Chanel said “modesty is elegance”. This same philosophy is coco practices in her own iconic fits. On our desi side, a handful of local manufacturers are addressing the fashion wardrobe needs of the modest female. This includes Breezy jalbayas, jumpsuits, kaftans and floor-grazing gowns. That is why, Gul Ahmed and Sapphire released their fashion abayas lines to cater to the fashion conscious modest goddesses.
Gul-Ahamd & Sapphire Fashion Abayas
As a growing brand, Sapphire have delivered low cost and cutting-edge prêt lines. Similarly, Gul Ahmed are one of the famous legacy brands, with a long contributions to Pakistani fashion. Gul Ahmed are recognized for their premium fabric and feature grow to be a lifestyle emblem. They aim to introduce lines which cater to all dressing needs. Gul Ahmed’s modest fashion abayas line is for fashion-savvy ladies 18-50 years of age.
Modest Women Market
The new Fashion Abbaya lines is a clear sign that modest girls market is large enough to affect market developments. The market for modest wear has been untapped in Pakistan. That is why Sapphire researched numerous groups to attain insights about target audience. While Gul Ahmed got to a comparable conclusion from their research; these days’s modest female desires to be elegant and needs a seat at the fashion table.
Similarly, be it long clothes with cinched waists or belts, decorated kaftans, tailored tops with balloon sleeves or embroidered jalbayas – the modest lady now has a diverse spectrum of chic to select from.
Success of Fashion Abayas
The reality that Gul Ahmed’s fashion abayas variety flew off the shelves inside a few weeks in their release suggests the depth of the un-catered demand on this section. Similarly, at Sapphire, the reaction handed all their expectations.
Moreover, small line manufacturers also had been making efforts to cater to this marketplace. That is why, domestic-grown, small-scale businesses, like Dinara, Lylac by using Maheen, Reza Kari and Robes are performing on Instagram and Facebook and provide customised, tailored alternatives in a extensive range of colors, fabric and cuts. It isn’t any twist of fate that maximum of these manufacturers are the brainchild of girls who select modest wear and felt disregarded with the aid of mainstream manufacturers.
Today, modest wear is as much and infinite as mainstream style. If the achievement of Gul Ahmed and Sapphire’s traces encourages different manufacturers to transport into this market, modest women will not experience that they’re no longer as fashionable as the next woman.
