Pakistan’s leading online marketplace, Daraz, has joined hands with CricWick to bring the ‘CricWick Fantasy League’ on Daraz App during the ICC T20 World Cup 2021.
As an avid deliverer of excellent customer experience, Daraz is dedicated to creating additional value for its customers by constantly pushing the boundaries of technological innovation. With this motivation, the brand is narrowing on the concept of in-app shoppertainment – giving users an immersive, all-round entertainment experience which is accessible from anywhere. The fantasy league is a perfect opportunity for individuals to engage with the game they love on a profound level. While watching live matches, people can put together a virtual team of their favorite cricket stars. Based on the real-life performance of the cricketers, each player will gain points depending on their customized teams. In addition, the league will enable winners to gather interesting rewards.
Wali Khan, Head of Sports Strategy, Marketing & Entertainment, Daraz said
We are excited to bring the Biggest Fantasy Cricket League of Pakistan to users of Daraz for the entirety of the T20 World Cup 2021. It is a thrilling prospect to be involved with the sport that is followed by the masses and this collaboration will bring outstanding engagement to the customers of Daraz. This partnership will be an excellent opportunity for the users of Daraz app to experience the CricWick World Cup fantasy and then become permanent visitors of one of the most exciting cricketing platforms of Pakistan.
Ahmed Hanif, CEO CricWick
We at Daraz are providing income-generating opportunities for our partners who seek to monetize their online presence, we have global examples of affiliates developing a consistent income-generating stream through affiliate marketing and Daraz being the largest ecommerce platform in South Asia enables affiliates operating in Pakistan to benefit from the same.
Moazzam Faruqui leading Affiliate Marketing at Daraz PK mentioned
We believe that the cricket fan is really invested in the game and the Daraz CricWick Fantasy League empowers them by entrusting them the role of a selector. They can choose their own customised playing XI for every match. We feel that our partnership with Daraz will open new engagement avenues for both companies.
Farhan Sheikh, CCO CricWick said
