- Clothing lines have seen a blow of 34% since everyone is locked at home.
- The CEO of the Business of Fashion says that ‘’No-one wants to buy clothes to sit at home in.’’
- Many promotional schemes especially social media promoters and influencers are being used by many fashion brands. To boost sales
Clothing lines have seen a blow of 34% since everyone is locked at home. The production has reduced and employment has also seen a blow due to many layoffs and the beginning of worrisome days for people on daily wages. Production has been put a halt while retailers have also closed. The CEO of the Business of Fashion says that ‘’No-one wants to buy clothes to sit at home in.’’
Many consumers are not buying new clothes or following any trends since the outbreak has really put a crunch on the income levels with expenditure rising while the purchasing power decreasing. Nowadays, fashion has become an after-thought since the essential items for survival are the main focus of the majority. However, the main problem in it is with the already stocked pieces because clothes might not be perishable but they do out of style. As a result, many retailers are selling their products at discounted prices and online! Many promotional schemes especially social media promoters and influencers are being used by many fashion brands.
