Apple Unveils HomeView Smart Display Starting at $299
The iPad-like device with AI-upgraded Siri ships next month, alongside updates to HomePod and a new Apple TV 4K.
Apple unveils the $299 HomeView smart display with AI-upgraded Siri, plus a new HomePod and Apple TV 4K; HomeView ships next month, not in the EU.
Apple on Tuesday, October 13, began showing a new round of smart home products, led by the HomeView, an iPad-like device meant to hang on a wall or sit on a tabletop and showcase its AI-upgraded Siri assistant. This confirms the device that had been the subject of earlier leaks.
HomeView
Price and availability: It starts at $299 and begins shipping next month.
Features: A 7-inch screen and face recognition, with controls for doorbells, thermostats and smart locks.
Siri: In a demo video, HomeView and Siri handled voice requests from several family members at the same time. Apple upgraded Siri’s capabilities this summer with help from Google.
Availability: It will not be sold in the European Union, because Siri’s AI features remain unavailable there under EU regulations, Apple said.
Other Announcements
HomePod and Apple TV: The launch came with updates to the HomePod speaker and Apple TV devices. The new Apple TV 4K starts at $299.
Accessories: Apple introduced doorbells, cameras and thermostats made by LG and Schneider Electric and designed with Apple’s help.
Market Context
HomeView’s price is above Amazon’s Echo Show 8 at $199.99 and Google’s Nest Hub at $99.99, as Apple seeks a bigger role in the connected home against rivals including Amazon and Google.
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