Instagram Reels Arrive on Apple TV: What Can You Watch on the Big Screen?

Instagram is expanding beyond smartphones with a new app for Apple TV, allowing users to watch Reels, longer videos, and live shows directly on their television screens.

The app became available on October 23, 2026, giving users another way to enjoy content from their favourite creators on a larger display. The move also supports Instagram's wider effort to make video viewing more accessible across different devices.

What Can Users Watch on the New App?

The Instagram app for Apple TV focuses on video content and discovery. Users can watch Reels, explore creators, view longer videos, and access live shows.

The app also supports cross-device playback, allowing viewers to continue watching content from where they left off on another device. This feature can make it easier to switch between a television and a mobile device.

Instagram presents the TV experience as a way for friends and family to enjoy videos together on a shared screen.

Which Apple TV Devices Support Instagram?

The new app requires tvOS 26.0 or later. Users should check their Apple TV's software version before trying to install it.

The app is available as a free download through the Apple TV App Store, although some optional in-app purchases may be offered.

Availability may vary by region, so users should check their local App Store to see whether the app is accessible on their device.

Why Is Instagram Expanding to Television?

Instagram has been gradually bringing its video experience to television platforms. The company previously expanded its TV app to Amazon Fire TV, Google TV, and Samsung smart TVs.

The Apple TV launch gives users another option for watching Instagram content without relying on phone-screen mirroring.

It also creates new opportunities for creators to reach audiences who prefer watching videos on larger screens. However, the impact on viewership will depend on how many users adopt the TV app.

What Does This Mean for Instagram Users?

The new app offers a more convenient way to watch Instagram videos at home, particularly when users want to enjoy content with friends or family.

Although the TV version expands Instagram's viewing options, it should not be considered a complete replacement for the mobile app. Its main focus is watching and discovering video content.

As Instagram continues to expand across devices, users can expect more ways to access creator content beyond their smartphones.