The makers of the internationally acclaimed Pakistani song “Pasoori,” which entered YouTube’s global music video charts last week, claimed on Tuesday that the song’s success had demonstrated the “world-class” nature of Pakistani music and content and that its road to international success was “only beginning.”
In this year’s Coke Studio Pakistan Season 14, Ali Sethi and Shae Gill sang a pop-folk song in Punjabi. The song has had over 475 million views on YouTube since its debut, climbing as high as position 53 on the website’s list of the “best music videos globally.”
The song also landed first on Spotify’s Global Viral 50 list and topped Google’s list of songs people hummed to search in 2022, making it the first Pakistani song to achieve that position.
Coke Studio Season 14 producer Zulfiqar Jabbar Khan said: “I am confident everyone will have their own stories weaved from Pasoori’s idea and narrative of love, emancipation, transcending boundaries, and communal oneness.”
“That unified feeling is quite potent. All songs that are successful on that level have that power, he noted. “A song’s capacity to speak really to people is what gives it eternal appeal. Not simply a select group of individuals, but also to communities, philosophies, and personal sensibilities. to provide emotionally relatable threads for folks.
The reception to Pasoori, according to Coke Studio Pakistan manager Zeeshan Sikandar, “solidified the view that Pakistani music and material are “world-class.”
“Pasoori’s narrative of transcending borders and boundaries has made it resonate with so many fans across the globe. The Coke Studio community is present in over 180 countries, and we believe it is this community that has helped us create this level of impact.”
“[With Coke Studio Season 14,] we aimed to showcase Pakistani music that is world-class,” Sikandar said, “and the response we received has made us realize we are onto something and that the journey is only beginning.”
