Eman Al Hajj Ali, a Palestinian émigré with a background in electrical engineering and information technology, never imagined she would make a mark in Karachi’s culinary scene. Arriving in the bustling city a year and a half ago due to her husband’s job, she embarked on a unique journey by launching an online business named Palestine Sweets.
With a passion for her mother’s traditional recipes, Ali ventured into the world of Middle Eastern desserts, a field far from her formal training. Despite not being a trained chef or entrepreneur, she has left a noticeable impact on the lives of Karachi’s residents.
In a city dominated by culinary influences from India and the Pashtun community, the flavors of Middle Eastern cuisines have found a welcoming audience. Ali, drawing inspiration from her Palestinian roots, brought forth a taste of Palestine to Pakistan through Palestine Sweets.
“My mom’s recipes form the heart of our menu,” she shared with Arab News. “Some I’ve learned from her directly, while others I’ve developed by combining various influences and creating my own versions.”
Born in Kuwait to Palestinian parents, Ali’s childhood visits to Palestine ended abruptly with the Arab-Israeli war in 1967. Since then, like many Palestinians, her family has been unable to return to their homeland.
Palestine Sweets isn’t just Ali’s venture; it’s a family affair involving her daughters, Laila and Isra, both business graduates. Together, they view it as a heartfelt endeavor to share Palestine’s rich culinary heritage with Pakistan.
Amidst a growing curiosity about Palestine, especially fueled by recent events, Palestine Sweets introduced Pakistani customers to Kunafe, often hailed as the “king of desserts” in Palestine. This traditional Middle Eastern delight, with its layers of spun pastry soaked in sweet syrup and filled with cheese or nuts, became an instant hit.
Their menu also includes Basbusa, a semolina cake, and Katayef, stuffed pancakes filled with nuts, spices, fruits, or cheese – all beloved Middle Eastern delicacies. Not limited to desserts, they offer Maqluba, a traditional rice dish served with lamb and eggplant.
Operating from their apartment in Karachi’s Defense area, Palestine Sweets delivers these delectable treats through a delivery service, with prices ranging from Rs1,000 ($3.6) to Rs2,250 ($8) depending on serving size.
Laila, Ali’s daughter, attributes their success not only to the curiosity sparked by recent events but also to the genuine appeal of their authentic Middle Eastern flavors. She emphasizes that Palestine Sweets stands out for its original recipes, untouched by variations.
“Our venture is fully Arab and Palestinian-run,” Laila explained. “We take pride in offering the most authentic taste of the Middle East.”
Their customers, ranging from adventurous foodies to regular patrons, have become loyal fans. Some order weekly, making Palestine Sweets a staple on their tables.
“We’ve built a community of loyal customers,” Laila said. “Many have shared that our desserts evoke nostalgic memories of family gatherings and celebrations back in the Middle East.”
Among their clientele in Karachi are fellow Arabs, who find comfort in the taste of home. For them, Palestine Sweets offers more than just desserts – it’s a journey back to cherished moments and flavors from the Middle East, especially during Ramadan with dishes like Katayef.
