Pakistani Sufi and folk singer Mehak Ali is being featured in the New York Times Square by Spotify Equal Globally for the month of Ramazan.
Spotify has selected singer Mehak Ali as their new ambassador for the ‘Equal Pakistan’ initiative. She has been selected in the light of the holy month of Ramadan. The new edition is “updated its Ramadan Destination for Pakistani listeners, curated for every Ramadan moment”.
The decision to select Mehak Ali as the new ambassador is because she has released a kalaam called ‘Saleh Ala Nabi Yena’.
Noted in a press statement: “As the EQUAL Pakistan Ambassador, Mehak Ali will be receiving organic and on-platform promotion across Spotify’s editorial and social spaces. This model has proven effective in propelling significant growth on the platform in both the artists’ home countries and beyond. Mehak will also be featured on Spotify’s digital billboard in Times Square later this month as Spotify continues to turn up the volume on local women creators.”