HBL has become the first bank in Pakistan to launch full-feature banking services on WhatsApp. The facility was developed in partnership with leading cloud communication service provider E.Ocean.
HBL’s Conversational Banking was made available to its clients through E.Ocean’s WhatsApp Business Platform in 2021. In order to use the service, HBL clients need to initiate a conversation on HBL’s WhatsApp number (021-111-111-425) from the mobile number registered with the Bank.
Now, in addition to the information services already being offered, the ‘full-feature’ set of services will enable HBL’s customers to conduct payments/financial transactions as well.
These transactions/services include:
- Inter-Bank Funds Transfer
- Intra-Bank Funds Transfer
- Mobile Recharge (Prepaid & Postpaid)
- Utility Bill Payments
- Temporarily Block/Unblock Debit or Credit Card
On the occasion, Abrar Ahmed Mir, Chief Innovation and Financial Inclusion Officer of HBL, spoke about the potential of WhatsApp Platform to unlock value for their clients. With over 2 billion users, WhatsApp offers a unique opportunity to address immediate basic banking needs.
HBL integrated a variety of banking services into a platform which is already part of their clients’ lives in order to provide the best possible experience. Client satisfaction is fundamental to how HBL does business, and this partnership is a reflection of their commitment to their clients.
It is with great pride that E.Ocean facilitated HBL in launching the first full-feature banking service of its kind for retail customers over WhatsApp.
HBL has become a trendsetter by going agile and incorporating financial services into a channel that millions of its customers already use, to deliver truly on-the-go banking with a focus on convenience, accessibility, and security.
Altaf Siddiqui, Director of Pre-sales and Products at E Ocean said, “Being a first official WhatsApp Business Solution Provider in Pakistan, we are truly grateful and honored to partner with HBL for trusting us to deliver WhatsApp banking for its customers for a secure and seamless banking experience. At E Ocean we have witnessed first-hand the support and cooperation extended to us by HBL team to deliver a complex on-premises solution in record time.”
