Singer, Tamgha-e-Imtiaz recipient and Pakistan’s first female Goodwill ambassador to the United Nations, Hadiqa Kiani is lighting up New York Times Square as Spotify’s artist of the month for their “EQUAL Pakistan” initiative following Grammy winner Arooj Aftab and folk singer Mehak Ali.
According to a press release, Spotify’s new initiative aims to amplify voices of Pakistani female artists by giving them a platform that highlights and celebrates their music. Aftab was chosen as the streaming platform’s artist of the month for March, Ali for April and now Kiani, for May.
Being one of Pakistan’s most loved voices for more than two decades now, Kiani appeared yesterday on a digital billboard at the heart of New York, a moment that has been captured and shared on her Instagram too. Kiani, on being given a spotlight for the world to witness, marked the special occasion with a song titled Yaad, part of her album VASL. Yaad has been added to EQUAL Global playlist for millions of listeners to enjoy.