Facebook adds new features to help earn money from e-commerce sales

Facebook Chief Executive Mark Zuckerberg stated Tuesday the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.

While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a live-streamed video, Zuckerberg also said the social network will launch "creator shops" as part of the e-commerce push.

The announcements are part of Facebook's effort to serve the "creator economy," in which social media influencers, journalists, and others are earning money directly from their fans on platforms, including Clubhouse, Patreon, Substack, and YouTube.