As there is no such thing as an outlined regulatory structure for e-commerce companies, the Competition Commission of Pakistan (CCP) has determined to develop e-commerce policy tips to stop abuse and misleading advertising and marketing practices in the sector.
With Covid-19 pandemic having accelerated digital marketing across the world, Pakistan, too, has witnessed a surge in online companies.
To make sure that customers are just as secure when buying online as they are when they shop otherwise, the CCP has approached 35 main online platforms in Pakistan, seeking info on the principal aspects governing their online actions and transactions.
CCP Chairperson Rahat Kaunain Hassan recently held a commission meeting where it was a famous online business despite operating beyond provincial and national boundaries had no clearly defined regulatory framework for e-commerce.
