Swiss watch company TAG Heuer, which makes very nice and extremely expensive timepieces. The “long-term collaboration” is kicking off with a limited-edition (2,000 units) Mario smartwatch that will set you back $2,150.
There’s a bit of a disconnect between the pricing on the TAG Heuer Connected and the sort of accessibility the company offers with hardware like the Switch. In fact, you can buy six of the high-end new OLED Switches for the price of a single Mario-branded smartwatch or, for that matter, five Apple Watch Series 6s.
This version adds touches like a Mario “M” on the dial, red accents throughout and a matching red rubber strap (along with a black leather version).
The case measures 45mm in diameter and the watch sports a 430 mAh battery the company says should get you between six and 20 hours of life, depending on usage. That’s due in part to the inclusion of GPS and a heart rate monitor.
It’s available starting July 15.