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Home Asia

Mole world game sparks frenzy among China’s young adults

by News Desk
June 10, 2021
in Asia, Main, New, World
Reading Time: 1 min read
Mole World
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A re-issue of one of Asia´s most beloved video games is taking the Chinese internet by storm 13 years after its original release, fueling a wave of nostalgia among the country´s young adults.

The mobile version of “Mole´s World” has shot to the top of the free downloads on Apple´s app store and has also been downloaded millions of times on Android phones, boosting the share price of its maker by 25 percent in the week it was released.

First available for PCs in 2008, the farming simulation game features a round-faced creature with a clown nose who captured the attention of a generation of gamers a decade ago.

Players who once burrowed into Mole´s World as children are now adults who are showing their virtual farms to co-workers during office lunch breaks.

Tags: AndroidAppleAsiaMole WorldVirtualYoung Adults
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