From Lyari to New York: Eva B earns a spot as Equal Pakistan's Ambassador of the Month in Times Square, New York City

As EQUAL Pakistan's October Ambassador, Eva B—the country's first veiled female rapper—becomes the newest face to appear on a digital billboard in Times Square, New York City. As part of her certification on EQUAL's regional and international playlists, her song Mukhtasir Baatein will be included on Spotify.

Baloch-born Eva Baloch, also known by the stage name Eva B, has been dominating the music scene by releasing success after hit. Her song "Kana Yari" has had more than 10 million listens on the audio streaming service, and she has close to 400,000 monthly Spotify listeners.

2014 saw the beginning of Eva B's career, who drew influence from the great rapper's Queen Latifah and Eminem. She began to create lyrics and upload them online, where she finally gained followers and attention. Since then, she has advanced significantly, working with notable figures like Ali Gul Pir, Muhammad, and Anas Baloch. Even the final credits of the first episode of the Ms. Marvel TV series incorporated her song, "Rozi."

“I feel super excited and I’m happy to be a part of Spotify’s EQUAL program. I feel very proud. Initiatives like these aren’t just important but they are really required – they are the need of the hour,” said Eva B sharing her excitement about being featured as EQUAL Pakistan’s Ambassador this month.

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Eva takes pleasure in the fact that she is the first and only "veiled lady rapper" and that her veil is a crucial component of her artistic identity. Eva has provided a fantastic example for the younger generation, especially women, that nothing can stop you if you have the resiliency, hard work, and persistence to achieve what you want. Eva comes from a conservative background and was raised in Lyari, a neighborhood of Karachi that is gaining a reputation for the rise of hip hop, producing iron chin boxers, and top footballers lately.