Coca-Cola has introduced Y3000, a limited-edition soda that is promoted to be the first flavour made with the assistance of artificial intelligence (AI).
Coca-Cola consumers throughout the world were encouraged to submit their visions of the future through emotions, aspirations, colours, flavours, and other factors. Coca-Cola then used this feedback, together with AI insights, to create the distinct flavour of Y3000.
“We hope that CocaCola will be as relevant and refreshing in 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like,” said Oana Vlad, Coca-Cola’s senior director of global strategy.
“We intentionally combined human intelligence and AI for an uplifting expression of what CocaCola believes tomorrow will bring.”
For a short time, the zero-sugar option will be accessible in select markets such as the United States, Canada, China, Europe, and Africa.
AI can also be used to develop drinks. They can “showcase liquid in a morphing, evolving state, communicated through form and colour changes that highlight a positive future,” according to Coca-Cola.
Coca-Cola is not the first food and beverage corporation to use artificial intelligence to develop new products.
Campbell Soup revealed earlier this year that it utilised AI to help it produce its Chunky Ghost Pepper Chicken Noodle soup, while Japanese beverage company Sapporo said AI helped it create new products in half the time.
The use of artificial intelligence (AI) in the food and beverage industry is still in its early phases, but it is apparent that this technology has the potential to transform the way goods are manufactured and promoted.
