Social media is a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration. It’s used by many to stay in touch with their families as well as by businessmen to market and promote their products. Some of the popular social media websites are Facebook, Instagram, Twitter, Youtube and Snapchat.
Facebook has become the largest social network in the world, with more than one billion users as of 2012, and about half that number are using Facebook every single day. New users can create profiles, upload photos, join a preexisting group, and start new groups. Peer-to-peer connectivity among Facebook users makes it easier for businesses to connect their products with consumers.
Social Media – Instagram
Instagram is essentially a camera smartphone app with a social community built behind it for sharing images. Instagram is the fastest growing social media platform in the world at present with over 8 billion people worldwide. Instagram has huge penetration with the tech-savvy Millennial audience (18-30) making the platform second only to Facebook in terms of engagement.
Twitter is a micro-blogging site, which means you use it by typing short statements about what you’re up to or thinking. Tweets may be on any subject, ranging from jokes to news to dinner plans, but they cannot exceed 140 characters. It is used for conveying important notifications and news worldwide.
Social Media – Youtube
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. It can be a great place to discover what you like. Users can search for and watch videos and Create playlists to organize videos and group videos together. It one of the tremendously growing social media platform.
Snapchat is a mobile app for Android and iOS devices. One of the core concepts of the app is that any picture or video or message you send – by default – is made available to the receiver for only a short time before it becomes inaccessible. This system is introduced to encourage a natural flow of interaction.