This term Fashion does not simply characterize the popular or the most acclaimed clothes. It is social marvel that includes us to show what our personality is in the details of visual representation. In the manner, we choose clothes to show our demeanour to the world and others. It is a type of communication.
SHANGHAI FASHION WEEK
Shanghai Fashion Week on Wednesday revealed the official schedule and set up for its winter-autumn 2020 edition, which will probably be the world’s first Fashion Week event to Livestream its whole program of runway shows.
All exbhitions will be broadcasted via Tmall, Alibaba Group’s e-commerce platform. These include fashions from international brands, such as Diane von Furstenberg, along with homegrown indie designers, like Yirantian, Shushu/Tong and Angel Chen. Shanghai Fashion Week was initially postponed due to the spread of Covid-19. However, organizers decided to collab with Tmall to shift the event online. More than 150 designers and brands will be using livestream to present over 1,000 products from their newest collections. The “See Now, Buy Now” format will allow the viewers to purchase catwalk items – and pre-order from the fall collection through one tap via their smartphones.
With industries around the world coming to hold due to the coronavirus, the new fashion week turns the crisis into opportunity by offering a digital platform for brands to show their work. China’s fashion industry has evolved and brought a new way to work in this pandemic situation where people need to be refreshed. It’s a boost up for economy of china, the online website Ali Baba has around 800 million users. However, which will allow them to choose the outfit live from the stream by a tap on the screens of their mobile phones.