The managing director of the Pakistan Tourism Development Corporation, Aftab ur Rehman Rana, has announced that PTDC has selected 10 villages across the country as model rural tourism destinations in Pakistan.
He said that these villages have been placed on the map of United Nations World Tourism Organization’s best tourist villages.
In a statement, he said that the United Nations World Tourism Organization has also launched the Global Best Tourism Village initiative to promote the role of tourism in the value and protection of rural villages as well as the landscapes associated with them.
Aftab ur Rehman stated that rural tourism has the potential to help revive and preserve local traditions, crafts, traditional festivals, architecture, and other unique practices. This, in turn, can help support and sustain the local community.