The India-Pakistan encounter at this year’s T20 Men’s World Cup garnered a record television reach of 167 million to become the most viewed international match of the format, the International Cricket Council (ICC) said in a statement on Thursday.
The highly-anticipated match had seen Pakistan writing history, beating India for the first time in a world cup fixture. In the thrilling contest, the Green Shirts had inflicted a chastening 10-wicket defeat on their arch-rivals.
Prior to this fixture, the India-West Indies semi-final match from the 2016 edition of the T20 Men’s World Cup held in India was the most viewed contest of the format.
According to the ICC, the Pakistan-India match consumed for a record 15.9 billion minutes on the Star India Network by viewers in India, and the viewership for the match grew by 60 per cent on the United Kingdom’s (UK) Sky UK. The overall viewership for the market went up by seven per cent in the UK, it added.