Sustainable tourism has emerged as a critical issue for countries seeking to reach their climate targets.
The United Nations defines the tourism sector as “tourism that takes full account of its current and future economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities,” and it aids in job creation as well as wildlife and cultural heritage preservation.
A yearly tourism conference will now be held in Pakistan every year to outline strategies for environmental protection. The international conference will be held in collaboration with states affiliated with the Organization of Islamic Cooperation (OIC).
The Pakistan Tourism Development Corporation (PTDC) and the Islamic Chamber of Commerce, Industry, and Agriculture (ICCIA) signed a memorandum of agreement in this regard.
According to a Dawn report, ICCIA Secretary-General Yousef Hasan Khalawi and PTDC Managing Director Aftabur Rehman Rana signed an agreement to organize the International Sustainable Tourism Forum.
The ICCIA and the PTDC hope that the meeting will encourage investment by opening up new prospects in sustainable tourism.
Along with Pakistani delegates, foreign participants, exhibitors, and investors from OIC nations such as Saudi Arabia, Qatar, the United Arab Emirates, Kuwait, Bahrain, Oman, Turkey, Malaysia, Indonesia, Jordan, Egypt, Morocco, Central Asian countries, and Africa will attend the event.
A joint organizing committee, co-headed by the ICCIA and PTDC, will decide upon the forum’s date, venue, panelists, and speakers.