On Tuesday, an Indian court mandated that Amazon remove the popular Sharbat Rooh Afza made in Pakistan from its site in India.
The Delhi High Court issued the orders that permanently prohibit e-commerce giant Amazon from offering Pakistani-produced Rooh Afza, the well-known Indian sherbet, on its website.
The court’s decision was a relief for the drink’s Indian maker, Hamdard National Foundation, which had asked the court to stop several Rooh Afza varieties from being listed on Amazon India.
The India-based Hamdard National Foundation claimed in court that it was engaged in the business of manufacturing and selling various Unani and Ayurvedic medicines, oils, syrups and non-alcoholic beverages including Rooh Afza, and that a company ‘Golden Leaf’ was selling products under the ‘Rooh Afza’ trademark on Amazon India which were not sold by them.
During a hearing on September 5, the high court directed the e-commerce site to remove the drink manufactured by a Pakistani company under the name “Rooh Afza” from its listings for Indian customers.