Foreign Minister Bilawal Bhutto Zardari on Friday visited the Asia Pacific headquarters of Meta in Singapore, where he launched the “Facebook Stars” feature for monetization in Pakistan.
The program’s introduction will help develop young entrepreneurs’ skills as an important tool for Pakistan’s expanding community of Meta content creators.
Foreign Minister Bilawal Bhutto Zardari shared a video on Twitter to share the news.
“BIG NEWS for Pakistan from Meta in Singapore. From now on, Pakistani creators on Facebook can earn money from their content through the new Facebook stars feature,” he tweeted.
He added, “Thrilled to be the first Pakistan official to visit Meta and get to share this news with you. Thanks, team meta for inviting me.”
FM Bilawal Bhutto Zardari said during his visit to the Meta office in Singapore: “We are encouraged by Meta’s role in promoting small businesses in Pakistan and providing new opportunities for local content producers to make a real, consistent living off of their platforms. We anticipate that the Stars programme will open up new revenue streams and contribute to the development of the nation’s digital economy.”
A statement by Meta said that Facebook Stars will allow fans to buy and mail digital products to support creators, allowing the Pakistani content creators to check their profits by content category, manage their goals, and access other Stars settings.
The feature is available on Facebook Live, Facebook Reels, photos, on-demand videos, and text posts.
Meta’s Director of Emerging Markets for Asia Pacific Jordi Forney said, “Helping creators to build community and turn their passions into professions is a key part of our continued investment in Pakistan. Today, we are thrilled to announce that Facebook Stars is open to all eligible creators in Pakistan, so more people can start earning while they grow their creativity, audience and careers.”
This year, Meta launched Reels, a feature that lets users create short videos a la TikTok, in Pakistan. It became the content type with the fastest global growth on Meta platforms. Reels are played every day on Facebook and Instagram to the tune of around 140 billion.