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Facebook, Instagram to invest $1 billion in content creators

by News Desk
July 16, 2021
in Business, Finance, New, Social Media, Technology, World
Reading Time: 1 min read
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Facebook Inc will invest over $1 billion to support content creators through the end of 2022, the social media giant, as it aims to compete with platforms like TikTok and YouTube for the attention of top social media personalities.

The investments will include bonus programs to pay creators who hit certain milestones on its apps, including photo-sharing network Instagram, and fund users to produce content, Facebook said.

On Facebook, video creators and online gamers will receive a monthly bonus if they hit milestones for earnings Stars, a form of digital tipping that fans can use to pay their favourite creators during live-streamed videos.

Tags: 2022Digital TipFacebookInstagramTiktokYouTube
News Desk

News Desk

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  • Interbank Closing Currency Exchange Rates in Pakistan by SBP – October 2, 2023
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