Proud moment for Pakistan
and its marketing/branding fraternity. Mr. Sabir Sami, one of the graduates of IBA – Institute of Business Administration Karachi has been promoted by KFC to new CEO of KFC Global, effective from 1st January 2022.
Previously, he was serving as the Chief Operating Officer (COO) at world’s second-largest restaurant chain.
Having spent 12 years with the company, Sami succeeds Tony Lowings who is stepping down as CEO at the end of 2021 in advance of his retirement in early 2022.
In this role, Sami will assume CEO of KFC Global responsibility for driving KFC’s brand strategy and performance.
He reports to Yum! Brands CEO, David Gibbs.In his current role, Sami oversees operational strategy for all KFC market and manages Asia, which the Yum! Brands said is a high-growth region.
Asia represents 17 markets, excluding China, and comprising more than 15% of all KFC Division restaurants.
