The forthcoming iPhone 15 is rumored to include a greater emphasis on artificial intelligence (AI), particularly in the Health app. Wedbush Securities analyst Dan Ives expects that Apple will take an aggressive approach to AI technology, with the iPhone 15 leading the way.
While Apple already uses AI in many areas such as Siri and image processing, it lags behind competitors such as the Google Pixel 7, which concentrates on AI processing at its heart. Given that the iPhone 15 is largely a hardware improvement, a software upgrade with an emphasis on AI appears feasible.
According to Ives, AI integration might improve the iOS Health app by providing personalized workout, diet plans, and exercise routine recommendations based on data collected, including heart rate and sleep patterns. Additionally, AI might be used to track a person’s mood by analysing their speech or text messages, albeit this function may raise privacy concerns.
Given the growing importance of AI-driven technologies like as ChatGPT and Google Bard, Apple’s concentration on AI in the future becomes reasonable. While Siri lags behind competitors such as Google Assistant in terms of intelligence, Apple may concentrate on improving individual apps and services, such as the Health app, to gradually add AI capabilities that feel natural and non-intrusive.
With the Apple September Event on the horizon, where the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max are scheduled to be announced, we won’t have to wait long to see how AI integration plays out in Apple’s latest smartphones.