If you produce content for YouTube, you’ll soon make more money thanks to Google’s recent launch of a monetization option for YouTube Shorts. The internet giant promised to provide monetization opportunities to content producers of brief video material last year. Google is implementing revenue sharing on YouTube Shorts starting in February 2023, keeping its pledge.
Google has stated that beginning on February 1, 2023, YouTube content producers who have registered as monetization partners will be able to make money from the advertisements that are shown in between YouTube videos. “The Shorts Feed’s monetizing partners will be able to make money from the adverts that users see in between videos. The YouTube Shorts Fund will be replaced by this new revenue-sharing scheme.”
Notably, the YouTube Shorts Fund will be replaced with the new revenue model for YouTube Shorts. Currently, creators are compensated for short videos through the YouTube Partner Program (YPP). The online video-sharing network set aside a budget of $100 million under this scheme for creators to be recognized for their innovative, unique Shorts that help to grow the YouTube community.
A new upgrade to YouTube’s Partner Program will include a new policy for monetizing Shorts. Content producers who have already signed contract agreements for partner programs will need to do so again, admitting whether they wish to earn money from YouTube Shorts or not.
Content producers will be able to monetize their short videos and make money from ads in a similar way to how they do with long-form videos once the new revenue-sharing model is in place.
Google said that video producers must agree to the Shorts Monetization Module in order to become a YouTube monetizing partner. This module lists the phrases used by YouTube Premium in the Shorts Feed, which enables video producers to monetize their channels with adverts. After February 1, 2023, intended creators must agree to the terms in order to adopt the module.
Starting on the date you accept, the Shorts ad revenue share will be applied to all eligible Shorts views on your channel. The blog post continues, “Shorts views acquired prior to selecting the Shorts Monetization Module are not eligible for Shorts ad revenue sharing.
It’s interesting how TikTok will be directly impacted by YouTube’s new monetization arrangement for its short video content. TikTok has been competing head-to-head with YouTube, which has been experimenting and testing new things with its Shorts. However, the Google-owned platform will be able to draw in more content creators, which will increase engagement, if it shares the ad money directly with content creators, something TikTok does not do.
