One of the world’s largest manufacturers of mobile phones, Samsung starts mobile phone production in Pakistan to cut down the import bill of the country in the months to come.
The development came to light on Tuesday at a meeting of the company’s top managers with the Senators who visited the production site in line with the plan to receive a briefing on the growing new sector and challenges ahead for the cellphones manufacturing industry in Pakistan.
Faisal Subzwari, chairman of the Senate’s Standing Committee on Industries and Production headed a delegation of members of the Senate panel which visited Samsung’s production unit and an auto manufacturing plant, and held a meeting with the management of Export Processing Zone. He said:
“We were informed that Samsung formally starts mobile phone production. It’s really good to know that the company has started production within a short span of four months. We visited the production facility which was designed on modern lines and obviously the local manpower, support of local industry and conducive environment provided by the government led to such achievement. But still I believe that we need to move forward from just growing in the assembling area to localisation of the industry.”
The country has witnessed robust growth in local production of cellular phones. PTA data says:
“During the first 10 months of this year, the production of mobile phones by local manufacturing plants has almost doubled to 18.87 million against the import of mobile phones which stood at 45 million. However, despite the increase in local production of mobile phones, the import remained on a higher side. Mobile phones worth $644.673 million were imported during the first 4 months (July-October) of 2021 compared to $557.961 million during the same period of last year, registering a growth of 15.54%.”
The industry believes that it may take time to achieve the desired results but with the fresh start in an absolutely new industrial avenue, things have finally started moving in the right direction.
Mohammad Ali Tabba, chief of the Lucky Group which partners with Samsung to produce cellphones in Pakistan, said:
“With production of around 250,000 to 300,000, we aim to produce around 3 millions cellphones every year. The whole production line is manual with no robotic assistance. So you can imagine how much workforce is required offering employment in this absolutely new area of engineering in Pakistan. The country needed to move towards localisation from its current status of assembling industry and believed it was more the role of the industrial sector than the government to go for modification and compatibility.”
“It’s not only the local production of cellphones but also a host of opportunities which it brings. From employment to investment and from export opportunities to local capacity building, it carries immense potential,” said Mr Tabba.