According to the latest research by Marketplace Pulse, two relatively small cities in Pakistan topped the list of places where the greatest number of merchants have registered with global ecommerce giant Amazon during the ongoing year, ranking the country in third place for the registration of new sellers.
Marketplace Pulse, a New York-based e-commerce intelligence firm, collects data on some of the biggest businesses in cyberspace including Amazon, eBay, Etsy, Walmart, Wish, and other platforms.
The firm maintains an up-to-date dataset of millions of Amazon marketplace sellers.
Pakistan is one of the top countries in the world for new sellers, according to research by Marketplace Pulse. The cities of Sahiwal and Mian Channu are leading the way, with thousands of new sellers between them.
According to Juozas Kaziukėnas, founder of research firm Marketplace Pulse, over 4,000 sellers from Pakistan have registered to sell on Amazon.com so far this year.
The majority of these registrations have come from two cities in Punjab, Sahiwal and Mian Channu, followed by Pakistan’s commercial hub Karachi and other major urban centers.
He added that the list of cities is ordered by the number of sellers, with Sahiwal having the most so far. He said that the number of registrations has been accelerating month-to-month (over 1,000 so far in June), and that he expects by the end of 2022, tens of thousands of Pakistani sellers would have joined Amazon.
He noted that Pakistan’s inclusion in the list of countries that can sell their products on Amazon was a validation of the demand for Pakistani exports globally.
“Now we have to see how many people can export their products to Amazon warehouses across the globe and how quickly they are able to sell the goods,” Khushnood said.
“Registration at the Amazon platform means the trade will be cross-border and things will go out of Pakistan. The cost of shipping at the moment is too high.”
He noted the shipping cost faced by small exporters needed to be curtailed to facilitate them, adding this could be done by “offering them tax rewards etc.”
According to Marketplace Pulse, Pakistan is home to the world’s largest Amazon seller groups.
These include “eCommerce by Enablers” with over 1.2 million members, “Extreme Commerce by Sunny Ali” with more than 1.1 million members, and “Ecommerce Success Pakistan” with nearly 200,000 followers.
These groups started years before Pakistani sellers were officially allowed to sell on Amazon.