Following the increasing demand for Pakistani cherries in the Chinese market owing to its prime quality, Pakistani cherry growers are eying the vast market of China.
Recently, the country has witnessed a boost in the production of cherries. But the fruit has not been able to make any significant entry into the international market, including China where cherries are gaining popularity in recent years as high-end fruit with high prices, China Economic Net (CEN) reported.
China mainly imports cherries from New Zealand, Chile, Argentina, and other countries in the Southern Hemisphere due to seasonal differences.
Pakistani cherries may be no match in this regard, but their juicy taste, large size, and prime quality make them competitive food to be savoured by Chinese consumers.
As Pakistani farmers are eyeing this vast market, China Pakistan Agricultural and Industrial Cooperation Information Platform (CPAIC) offers some measures to be taken to expedite cherries export to China.
According to a report released by CPAIC, Pakistani cherry growers mainly get cherry prices and other information from traders who are grabbing most of the profits. In this regard, an information management system can be set up to convey relevant market information to all stakeholders more effectively. The lack of access to institutional credit may limit investments, thereby reducing the efficiency of the marketing system.