The owner of the photo messaging app Snapchat, is planning to add a new feature to help notable Snapchat personalities earn money and it also developing new augmented reality glasses.
The Santa Monica, California-based company stated on Thursday that it will introduce a new version of its Spectacles glasses, the first to feature augmented reality, as part of a push to create ways for users to interact with their environment.
However, the plans announced at Snap’s annual Partner Summit for app developers and brand partners are aimed at helping the company compete for more usage in a crowded social media landscape, as competitors like YouTube, Instagram, and TikTok launch new features to court content creators.
