The year 2024 saw Pakistani TV dramas take the spotlight on YouTube, with Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum occupying the top three spots in the platform’s End-of-Year List. This highlights the nation’s enduring love for captivating local storytelling.
YouTube’s list for 2024 features three major categories: Top Trending Videos, Top Music Videos, and Top Creators. This year, the platform experienced significant growth in Pakistan, with local content creators increasing their upload hours by 60%. Additionally, the number of creators earning over Rs10 million ($36,000) annually rose by 25%.
In the Top Trending Videos category, entertainment content led the way, with a particular emphasis on gripping local dramas and action-packed films. YouTube stated that the success of Ishq Murshid, Jaan Nisar, and Kabhi Main Kabhi Tum reaffirmed the popularity of dramatic storytelling in Pakistan.
The growing appeal of action cinema was also evident, with South Indian films like Tiger Nageswara Rao and SKANDA making their mark. In the Top Music Videos category, a diverse mix of international hits and beloved local tracks captivated audiences across borders, underscoring the unifying power of music.
The Top Creators list saw channels such as Rajab’s Family, Anaya Eshaal Family, and Arshad Reels leading the charge, showcasing the wide range of content, from family vlogs to lifestyle, food, and education.
Farhan Qureshi, Google’s Country Director for Pakistan, highlighted that over 65% of the watch time for Pakistani content comes from international viewers, signaling the global reach of local creators. He also expressed excitement about the future of content creation with AI tools, promising even greater engagement with audiences worldwide.
Here’s a breakdown of YouTube’s Top Lists for Pakistan in 2024:
Top Trending Videos:
- Ishq Murshid — Episode 20
- Jaan Nisar — Episode 01
- Kabhi Main Kabhi Tum — Episode 01 | Fahad Mustafa | Hania Aamir
- Tiger Nageswara Rao | Ravi Teja, Anupam Kher, Nupur S
- Akhara — Episode 01 | Feroze Khan
- Abdullahpur Ka Devdas — Episode 01 | Bilal Abbas Khan, Sarah Khan, Raza Talish
- SKANDA | Ram Pothineni, Sreeleela
- Best Of CID — Chalti Car Mein Khuni Atma Ke Beech Fasa Daya
- Mehrunisa V Lub U — Full Movie | Sana Shoaib Malik | Danish Taimoor | Javed Sheikh
- Rajab Butt Se Larai Ho Gai | Muneeb Ko Rescue Kar Liya | Face To Face With Rajab’s Family
Top Music Videos:
- 90 — 90 Nabbe Nabbe
- Aaj Ki Raat
- Balo Batiyan
- Tauba Tauba
- Teri Baaton Mein Aisa Uljha Jiya
- Ve Haaniyaan
- Tu Jo Mileya
- Lehnga
- Dhola Sanu Chorya Haai Kachi Sharab Wango
- Shubh — King Shit
Top Creators:
- Rajab’s Family
- Anaya Eshaal Family
- Arshad Reels
- UR · Cristiano
- Ducky Bhai
- Sistrology
- Chota Ali Vlogs
- Dr. Imtiaz Ahmad
- Shirazi Village Vlogs
- Fatima Faisal
As 2024 draws to a close, YouTube’s End-of-Year List celebrates Pakistan’s rising digital content creators and the nation’s deep connection with both local and global entertainment.
