Sixteen Pakistani companies are showcasing their products at the Beautyworld Middle East 2024 trade exhibition, one of the most prestigious beauty trade shows globally, held in the United Arab Emirates, as announced by the Pakistani Consulate General in Dubai on Tuesday.
Taking place from October 28 to 30 at the Dubai World Trade Center, Beautyworld Middle East 2024 is the region’s largest international trade fair for the beauty and wellness industries, featuring over 1,800 exhibitors from 60 countries. The Pakistani companies are presenting a diverse range of products, including hair care, cosmetics, skincare, fragrances, perfumes, and personal hygiene items.
“Sixteen exhibitors from Pakistan are participating under the patronage of the Trade Development Authority of Pakistan (TDAP),” stated the Consul General of Pakistan in Dubai.
Faisal Niaz Tirmizi, Pakistan’s envoy to the UAE, commended the Pakistani exhibitors for their innovative and high-quality products. He emphasized that their participation is a significant step in promoting Pakistan’s beauty and personal care products on the global stage.
The Pakistan Pavilion at the exhibition was inaugurated by Hussain Muhammad, the Consul General of Pakistan, who noted that the event provides Pakistani entrepreneurs with an opportunity to showcase their products, thereby promoting exports and attracting foreign investment.
He praised the exhibitors for diversifying their offerings and expanding their market reach, reaffirming the consulate’s commitment to supporting them in the competitive Dubai market.
Pakistani businesses regularly participate in exhibitions in the UAE. Earlier this month, they also took part in the Gulf Information Technology Exhibition (GITEX) in Dubai, showcasing the country’s growing capabilities in the IT sector and its focus on tapping into lucrative Middle Eastern markets.
