Clocking around 12 hours on Media Nowadays it has been a norm to consider that reading is outdated. However, every successful entrepreneur around the world is fond of reading. Mian Ayaz Anwar just like all other successful people is just as intrigued at reading as other successful people are. He has been reading from his childhood and now clearly says that some books on business helped him have a clear vision and a better business outlook. The books that he pushed as his favorite and one of the most useful books in the world of business and entrepreneurship is ‘Business Adventures: Twelve Classic Tales from the World of Wall Street’.
The Book enthralled the two titans of Real Estate; both Mian Ayaz Anwar and Mian Ejaz Anwar. Mian Ejaz Anwar has been working with his brother and helped him establish Zaitoon. One of the most renowned real-estate organizations of Pakistan. The stories in the book elicit emotion and have a psychological impact on the reader. This helps them have a better understanding of businesses around the world. In-short helping them achieve the best possible targets for their own business. Some of the business adventures most intriguing parables for both the brothers were;
Xerox’s innovation faux-pas: The company extensively funded Ethernet research in the 1970s, opening the door for other companies to run to the front and capitalize on the opportunity.
The launch of the Ford Edsel: A cautionary tale about the timeliness of customer research, the importance of product quality and the shifting desires of markets.
It is just as important as every other aspect of the business; Reading. Learning from true stories in the world of business is the best way to avoid failures and be far superior to your competition. Mian Ayaz Anwar & Mian Ejaz Anwar along with their organization Zaitoon are a proven example of this act.
