Google’s “Year in Search 2024” reveals a captivating narrative of Pakistan’s digital interests, where cricket, culinary delights, entertainment, and technology took center stage. Released this week, the report highlights the year’s most popular search trends, offering a glimpse into what intrigued Pakistanis throughout the year.
Dominance of Cricket
Unsurprisingly, cricket led the way, with the ICC T20 World Cup, the Pakistan Super League 2024 schedule, and players like Shoaib Malik generating significant search traffic. Cricket remains a national passion, solidifying its spot at the top of digital queries.
Exploring Personalities
The “People” category saw Iranian photographer Abbas Attar, Lebanese-American poet Etel Adnan, and Olympic gold medalist Arshad Nadeem as top searches, reflecting a blend of global and local influences in Pakistan’s interests.
Entertainment and Dramas
Pakistani dramas such as Ishq Murshid and Kabhi Main Kabhi Tum captivated audiences, alongside Bollywood blockbusters like Animal, Dunki, and Bhool Bhulaiyaa 3. Reality TV favorites such as Bigg Boss and the highly anticipated Mirzapur Season 3 also ranked high.
Culinary Curiosity
In the culinary world, Pakistanis searched for recipes spanning banana bread and creamy pasta to local dishes like malpura pancakes and tawa kaleji. This mix of global and traditional tastes underscores the country’s evolving food culture.
Tech Fascination
Technology searches surged, with interest in AI tools like Gemini and Remaker AI reflecting growing curiosity in artificial intelligence. Queries for smartphones, including models from Infinix, Redmi, Vivo, and Apple, showed a strong demand for staying connected.
“How-To” Queries
“How-to” searches reflected practical concerns, including locating polling stations during the general elections and preserving flowers. Parenting tips also featured prominently.
A Reflection of Cultural Identity
Farhan Qureshi, Google Country Director for Pakistan, highlighted the blend of tradition and modernity in this year’s searches. “From the cricket pitch to the kitchen, from the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future,” he said.
The report paints a vivid picture of a nation deeply rooted in tradition, yet eager to embrace innovation and the digital possibilities of tomorrow.
